Looking for an approachable introduction to media studies? This lively text will tell you everything you need to know using a practical industry-text-audience trio to frame your understanding.
Chapter 1: Introduction: What Are Media Studies?
Chapter 2: Political Economy of the Mass Media
Chapter 3 - Political Economy of Digital Media: Datafication and Platformisation
Chapter 4: Media Law and Media Regulation
Chapter 5: Global and Local Media
Chapter 6: Media Production
Chapter 7: Texts in the Digital Age
Chapter 8: Visual Cultures and Meaning
Chapter 9: Discourse and Discourse Analysis
Chapter 10: Genre and Narrative
Chapter 11: Mass Media Audiences and Digital Media Users
Chapter 12: The Audience Commodity - Creating Publics and Selling Them
Chapter 13: Filter Bubbles and Misinformation
Chapter 14: AI and Automation
Chapter 15: Climate Change and the Media
Chapter 16: Intersectionality and Digital Media
Chapter 17: Decolonialising Media Studies