This provocative book discusses a new turn in mixed methods research: merged methods. Moving beyond the binary quantitative-qualitative distinction, it shows you how to integrate methods in social research.

Giampietro Gobo is Professor of Methodology of Social Research and Sociology of Science at the University of Milan (Italy). He was one of the founders of the 'Qualitative Methods' Research Network of the European Sociological Association.
His interests concern scientific controversies on health issues and workplace studies. He is currently undertaking projects on immunization and COVID-19 policies, and ethnographic experiments in the area of cooperation in small teamwork. His books include Doing Ethnography (Sage, 2008), Qualitative Research Practice (co-edited with C. Seale, J. F. Gubrium and D. Silverman, Sage, 2004) and Constructing Survey Data: An Interactional Approach (with S. Mauceri, Sage, 2014).

Introduction: Setting the Scene for Merged Methods
Part I: Epistemology and Methodology
Chapter 1: Merged Methods: Development and Emergence of a New Paradigm
Chapter 2: Merged Epistemology: Assumptions, Experience, Knowledge
Chapter 3: Merged Methodology: A Rationale for Merged Methods
Chapter 4: Designing Merged Methods Research
Part II: Methods
Chapter 5: The Delphi Method: Forecasting Scenarios
Chapter 6: The Event History Calendar and Intervey Methods
Chapter 7: Q-Methodology: Studying People's Viewpoints
Chapter 8: Multimodal Content Analysis: Texts and Sentiments
Chapter 9: Text Mining: From Tacit to Explicit Knowledge
Chapter 10: The SYMLOG Method: How to Analyze Behavior and Group Dynamics
Chapter 11: Conclusion: The Ways Ahead