This book equips any quantitative researcher, at any level, who finds they need to use qualitative methods, with the necessary theoretical and practical skills they need to leverage their quantitative background into successful qualitative research.

Helen Kara is a leading independent researcher, author, teacher and speaker specialising in research methods, particularly creative methods, and research ethics. With over twenty years' experience as an independent researcher Helen now teaches doctoral students and staff at higher education institutions worldwide. She is a prolific academic author with over 25 titles; notably Creative Research Methods: A Practical Guide and Research and Evaluation for Busy Students and Practitioners, both in their second editions. Besides her regular blogs and videos, she also writes comics and fiction. Helen is an Honorary Senior Research Fellow at the University of Manchester, and a Fellow of the Academy of Social Sciences. In 2021, at the age of 56, she was diagnosed autistic. Her neurodiversity explains her lifelong fascination with, and ability to focus on, words, language and writing.

Chapter 1: Introduction
Chapter 2: Ways of knowing
Chapter 3: Thinking with theory
Chapter 4: Designing qualitative research
Chapter 5: Contextualising qualitative research
Chapter 6: Gathering qualitative data: Mainstream methods
Chapter 7: Gathering qualitative data: Alternative methods
Chapter 8: Qualitative data analysis: Considerations
Chapter 9: Types of qualitative analysis
Chapter 10: Reporting on qualitative research
Chapter 11: Presenting and disseminating research
Chapter 12: Conclusion