The founder of the Hare Krishna movement (or International Society for Krishna Consciousness / ISKCON) was the Indian guru, Swami Bhaktivedanta, who during the last years of his life brought a Hindu denomination to the West. He represented the Bengali (Gaudiya) school of Vaisnavism-devotion to Vishnu and Krishna-which he molded somewhat to the times when he arrived in New York in the 1960s. Since then, ISKCON has evolved along more conventional-by Western standards-denominational lines with a largely middle-class, lay membership.

When Bhaktivedanta arrived in America, it was a bold step because historically a guru who ventured outside of India was stripped of his Brahman status. However, the effort bore fruitâEUR"not the least of which was the type of intercultural understanding promoted by the current authors through their study of ISKCONâEUR(TM)s place within the religion and culture of India.