At the same time a reading of Kenneth Burke' and of tourist landscapes in America, Gregory Clark's study explores the rhetorical power connected with American tourism.

Gregory Clark studies rhetoric and the variety of ways that it operates in American culture. He is the author of Dialogue, Dialectic, and Conversation: A Social Perspective on the Function of Writing and coeditor of Oratorical Culture in Nineteenth-Century America: Transformations in the Theory and Practice of Rhetoric. Clark is a professor of English at Brigham Young University and is editor of Rhetoric Society Quarterly. He lives in Provo, Utah