Preface
Introduction: Success and Satisfaction in Business
Leading Lights
The Moral Advantage
Generative Morality: Acts of Creation Empathic Morality and the Golden Rule
Business Ethics That Come Naturally
Philanthropy in Business: Doing it Right
Forging a Moral Identity in Business
Notes
Index
About the Author

The Moral Advantage shows how to achieve success in the business world without compromising moral convictions

In fact, it describes ways in which moral insights can be used to gain a competitive advantage-for example, through the creative use of moral imagination to develop highly marketable products and services.

By showing how to employ rather than trade off moral standards, The Moral Advantage offers a formula for building a business career that is both personally and materially rewarding.