Content can be an effective and economical tool to add to your marketing strategy. But content marketing is most effective when integrated into a multichannel campaign that not only educates consumers but offers that content with various direct response methods, online and offline, to generate leads, prospects, and direct sales. Having written more than 90 books during his forty-year career in content and direct marketing Robert Bly has more than a few strategies to help readers get the highest ROI on their content.

Introduction

Chapter 1: The 10 steps to content marketing success
Chapter 2: How to write compelling content

Chapter 3: Planning your content marketing strategy

Chapter 4: Integrating content with direct response and online marketing

Chapter 5: Marketing with white papers, ebooks, and special reports

Chapter 6: Marketing with case studies and testimonials

Chapter 7: Marketing with books and mini-books

Chapter 8: Marketing with articles and blogs

Chapter 9: Marketing with e-newsletters and emails
Chapter 10: Marketing with podcasts and other audio
Chapter 11: Marketing with video and apps

Chapter 12: Marketing with webinars and teleconferences

Chapter 13: Marketing with seminars, workshops, speeches, and talks

Chapter 14: Marketing with infographics and tipographics

Chapter 15: Social media marketing

Chapter 16: Driving traffic with content-based calls to action
Chapters 17: Increasing conversion with content

Appendix A: Copyright laws and how not to violate them when creating your content
Appendix B: Resources

Robert W. Bly is an independent copywriter and marketing consultant with more than 35 years of experience in B2B and direct response marketing. He has worked with over 100 clients including IBM, AT&T, Embraer Executive Jet, Intuit, Boardroom, Grumman and more. He is the author of 100 books, including The Marketing Plan Handbook (Entrepreneur Press, 2015), and he currently writes regular columns for Target Marketing Magazine and The Direct Response Letter.