These lively and penetrating essays by outstanding scholars of political communication examine President Clinton's rhetorical work before he took the oath of office, presenting a unique perspective on the words and texts that brought him to the presidency and the dynamics of political media throughout the campaign. In these original, valuable, and deeply insightful interpretations, the success of Clinton as a public persuader and compelling orator is analyzed, as is the whole process of political communication in America at the end of the twentieth century.