Bill Gottlieb is an author and freelance writer whose articles have appeared in Alternative Medicine, Best Life, Bottom Line Health, Bottom Line Personal, Bottom Line Women's Health, Cooking Light books, Cosmopolitan, Health, InteliHealth.com, Men's Health, Natural Healing, New Beauty, Prevention, Reader's Digest, Runner's World, and Self. He is the former editor in chief of Rodale Books and Prevention Magazine Health Books. He lives in California.

The first book to take alternative medicine out of its mystical fringe and into the mainstream, New Choices in Natural Healing features more than 20 unique alternative remedies for each of 160 health problems, from acne to wrinkles, plus practical explanations of 20 natural therapies, from aromatherapy to vitamin therapy.
Including 440 illustrations, New Choices in Natural Healing also covers:
• Acupressure: pinpoint pain relief
• Aromatherapy: relieve stress and tension
• Ayurveda: a customized system of better health
• Flower Therapy: heal the mind, and the body will follow
• Food Therapy: harness the power to erase disease
• Herbal Therapy: a healing partnership with Mother Nature
• Homeopathy: medicines perhaps more powerful than prescriptions
• Hydrotherapy: bathe yourself in natural healing
• Imagery: picture yourself perfectly healthy
• Juice Therapy: the curative essence of fruits and vegetables
• Massage: hands-on healing for yourself and your family
• Reflexology: speed restorative energy to organs and body parts
• Relaxation and Meditation: achieve a higher state of health
• Sound Therapy: soothe your body with music's gentle waves
• Vitamin and Mineral Therapy: natural prescriptions for healing
• Yoga: stretches for better health