This book is perfect for everyone involved in sales who wants to be a better and more persuasive communicator. It is a practical guide that explain what motivates customers, how to identify the best things to talk about, how to control every pitch, and how to persuade customers to buy from you.

Tony Treacy has over 35 years' experience in business. He ran marketing director for a global firm, ran an award-winning agency working with some of the largest global brands, was a director at an international graphics business and a specialist for a global company in the printing and publishing industry.

He set up his own company in 2010, and has been an independent consultant, a trainer and coach since then, helping businesses to communicate their value and win new customers.

Tony is a fellow of the Marketing Society, an affiliate member of the Chartered Institute of Marketing, a mentor for the Business Growth Programme, a trainer for techUK, and managing director at Pitch Factory Limited, which is a member of the CPD Certification Service. How to Become a Master of Persuasion is based on two accredited CPD training courses: Storytelling and Pitching an Idea.