This book is about the never-ending need we have to make choices. If you think about it, we have to decide what time to wake up every morning, what to wear (unless we need to wear a uniform), what to have for breakfast (if we eat breakfast), lunch and dinner (and if we eat in restaurants, what to order), and our need to make all kinds of other choices all day long.
Some of our choices are mundane, like what to have for breakfast (if we eat breakfast): to have coffee or tea (and if so, plain or with milk), cereal, toast or a bagel (and if so, what kind: plain, with poppy seeds, with everything) or a sweet roll, eggs (if so, fried, soft boiled, scrambled), and so on. Most of the choices we make are not important, and we often develop habits to relieve us of having to think about our choices.
For example, I have the same thing for breakfast every day: a bowl of oatmeal with chia seeds and flax seeds, hot milk, a cup of espresso coffee with hot milk, and half a bagel with butter. Occasionally, I have a soft-boiled egg, as well.
But other choices we have to make are life-changing, such as how to live (single, living with a partner, or getting married), what kind of education to get, what kind of job or profession to choose, where to live and what kind of house to buy (if you can afford a house), whom to vote for, and so on. After reading this book, you will better understand the role that the choices we make play in society and culture and in our everyday lives.

Arthur Asa Berger is Professor Emeritus at San Francisco State University, where he taught for 38 years. He is the author of numerous books and articles on tourism, media, popular culture and everyday life. Among his books on tourism are Vietnam Tourism, Thailand Tourism, The Golden Triangle, Deconstructing Travel and Bali Tourism. He has lectured in more than a dozen countries and his books have been translated into nine languages.