What makes your buyers buy?

"100+ ways to reach, engage and convert people to buy using psychology, science and common sense."

In the book, we cover:

- How people work - 18 factors that affect client behaviour.
- Communication Basics - 12 ways to communicate more clearly.
- How to Get Attention - 18 ways to stand out and be noticed.
- How to engage - 27 ways to engage potential buyers.
- How to convert - 10 ways to convert prospects to buyers.

You'll learn:

- How to differentiate from the competition.
- How to encourage repeat business.
- How to sell more to existing clients.
- How to re-engage prospects who didn't buy.
- How to Increase website / advert conversions.
- How to be more memorable.
- How to explain your offering more clearly.

Everything in the book works and is backed by psychology, science, common sense and our own testing.