The main theme of the book is the globalisation of China's markets and Chinese business management in the context of ongoing reform at home and the country's growing global economic role. The Globalisation of Chinese Business includes contributions relating to a wide range of manufacturing and service sectors, encompassing such areas as foreign investment, state and private enterprise, human resource management, consumer culture and advertising, financial markets and healthcare. Following an introduction by the editor there are four sections, the first focused on the globalisation of Chinese management and the second on the evolution of Chinese management. The remaining sections contain chapters on China's growing service sector, growing markets and competition, and healthcare system reform. An epilogue by the editor in the remaining section concludes.

• Covers a range of managerial issues relating to both manufacturing and services in China in the context of ongoing managerial reform
• Discusses the corporate strategies of both Chinese and foreign companies
• Examines the targeting of Chinese and global markets
• Details the globalisation of Chinese business management

Robert Taylor was formerly Director of the Centre for Chinese Studies and Reader in Modern Chinese Studies at the University of Sheffield. He is the author of a number of studies and academic articles relating to Chinese business management and China's foreign policy, including Greater China and Japan and the edited volume, International Business in China: Understanding the Global Economic Crisis. He also contributed a chapter on China to the volume, edited by H.Hasegawa and C.Noronha, Asian Business and Management: Theory, Practice and Perspectives.

Part 1: The Evolution of Chinese Management1. The Real Leap Forward: China's R&D and innovation strategy2. 'With a little help from the state': endogenous and exogenous dynamics in China's cluster economy3. State-owned versus private enterprises in China: adoption of modern HRM practices4. The influence of family control on business performance and financial structure: a matched pair investigation of listed companies in China 5. Internationalisation strategies of medium-size multinational firms: when size matters in Chinese markets6. Transfer of HRM practices in French multinational companies: the case of French subsidiaries in China7. How risky is China's red capitalism? Restructuring in the Chinese financial services sector
Part 2: China's Growing Services Sector8. The effects of the global financial crisis on the Shanghai stock market9. Chinese healthcare system reforms and household saving patterns: some stylised facts10. China's growing consumer culture: implications for marketing strategy 11. Country-of-origin effects on Chinese consumption of branded foreign products 12. Advertising in the luxury sector in China: standardisation or adaptation? A comparison between China and Italy 13. Asian growing markets and competition: evidence in the Chinese wine market