A pioneering study of the mindset that actualised the Apollo missions and took humanity to the moon, advising on transferring this kind of thinking to your own personal and professional life.

Prof Richard Wiseman is based at the University of Hertfordshire, and has gained an international reputation for research into unusual areas of psychology, including deception, humour, luck and the paranormal.
A passionate advocate for science, Prof Wiseman frequently appears on the media, gives talks and performances, and has written The Luck Factor - a best selling book exploring the lives and minds of lucky people and Quirkology which explores the curious science of everyday life, including the psychology of lying, love and laughter.