Chapter 1. Introduction Chapter 2. The Environment and Politics Chapter 3. Twitter, the Media Ecology and Environmental Communication Chapter 4. Environmental Discourses on Twitter Chapter 5. Elite Domination in the Asymmetrical Twitter Space Chapter 6. Sparse "Communities¿ and their Green Bridges in Twitter Networks Chapter 7. Influential Social Actors: Competing for Discourses on Twitter Chapter 8. Twitter and Environmental Politics Chapter 9. Social Media Research: Towards an Inductive Approach

Dr Jingrong Tong is Senior Lecturer in Digital Media and Culture at Brunel University London, UK. Her current research focuses on digital technology and journalism, social data analysis and environmental communication. She is the author of two books on investigative Journalism in China and the co-editor of an edited book on digital technology and journalism.Dr Landong Zuo is an IT Consultant and Data Scientist specialized in data mining, data analysis and Nature Language Processing, UK. His research interests include data integration, analysis and visualization in the fields of Semantic Web, Linked Data and Big Data.

This book maps Twitter discourses on marginalised environmental concerns during the UK's 2016 EU referendum campaign. Focusing on EU institutional influence in British environmental protection policy and charting the roles played by ENGOs and British political parties, it reveals how British environmental politics extended onto Twitter.