This anthology uses in-depth interdisciplinary case studies from across the globe to examine the practice and concept of microcelebrity. Taking account of highly contextualized cultural settings and social histories, the chapters present scholarly interpretations of microcelebrity as it has proliferated and diverged in global social media networks.

Dr Crystal Abidin is Lecturer with the School of Communication and Creative Arts (SCCA) at Deakin University, Postdoctoral Fellow with the Media Management and Transformation centre (MMTC) at Jönköping University, and Adjunct Researcher with the Centre for Culture and Technology (CCAT) at Curtin University. She is the author of Internet Celebrity: Understanding Fame Online. Dr Megan Lindsay Brown is Postdoctoral Scholar in the Office of Gender Based Violence at Arizona State University, USA. Her postdoctoral work examines the intersections of intimate partner violence and online abuse, such as online harassment.