Whitehead and Jones examine the history and use of nudging as a policy tool and consider when and where they are best deployed, if at all.

Rhys Jones is a Professor of Human Geography at Aberystwyth University. His research interests are in the broad area of political geography, focusing on themes such as the state, nationalism, behaviour change. He has published 12 books.

Mark Whitehead is a Professor of Human Geography at Aberystwyth University. His research interests span urban studies, sustainability, the impacts of the psychological sciences on public policy, and the social implications of smart technology. He has authored and edited 11 books.