Integrated Marketing Communications in Risk and Crisis Contexts introduces risk and crisis within the context of IMC, the culture centered approach to communicating with multiple publics, and applies the IDEA Model for effective message construction. Case studies illustrate cultural approaches, along with an ethical framework for communication.

By Robert S. Littlefield; Deanna D. Sellnow and Timothy L. Sellnow

CONTENTS

Chapter 1 - Situating Culture and Integrated Marketing in Risk and Crisis Communication

Chapter 2 - The Cultural Imperative in Risk and Crisis Communication Best Practices

Chapter 3 - Building the Cultural Model of Risk and Crisis Communication

Chapter 4 - The IDEA Model of Instructional Risk and Crisis Communication

Chapter 5 - The Culture Neutral Approach

Chapter 6 - The Culturally Sensitive Approach

Chapter 7 - The Culture Centered Approach

Chapter 8 - Implications of Emphasizing Culture in Risk and Crisis Communication

Chapter 9 - The Need for an Ethical Framework

Chapter 10 - Future Directions for Situating Culture in Risk and Crisis Communication