Trust is the basis of all relationships - at work and beyond. We naturally want to bond with others with whom we can relate and on whom we can rely - and vice versa.
That's why creating meaningful working relationships by trusting and being trustworthy adds value. Whether you're leading a team, building partnerships, selling or collaborating, it's trust that makes the difference.
By harnessing the three elements of the authors' Trust Triangle - clarity, character and capability - this book shows you how. It gives you the tools to be intentional about building trust, positioning yourself and your organisation for success.
Stuart Maister is a former BBC and ITN national TV and radio reporter who developed the concept of the Strategic Narrative: the core story that clarifies direction and vision in large organisations.
Kevin Vaughan-Smith is a former EY Associate Partner and consultant who has worked with business leaders including IBM, BP, Aviva, Vodafone, O2, and three of the Big Four.