PR is a marvellous thing, but many (even those in the business) find it hard to get it right. From silly mistakes right through to full on catastrophes, they often happen and they're often easy to avoid. It would be great if there were some simple rules to follow.... right...!?!?!
Well, here we are!
20 rules that will help you get PR right and not f*ck it up. Straight talking. Simple. No nonsense. And no five-syllable-words-that-need-to-be-looked-up-on-google. If you follow these rules, you will be a PR megastar in the making.
20 rules, plus many tips from the media themselves. There are no excuses to get it wrong. Follow these rules and, please, try not to f*ck it up.
More training, coaching and PR super-tips at ThePRMastercoach.com
*SHORTLISTED FOR BUSINESS BOOK AWARDS 2021*

Captain Sam Brown is an American politician, businessman, and veteran. A graduate of the Military Academy at West Point, Sam also completed training for the US Army Infantry, including Ranger and Airborne Schools. He earned his MBA from Southern Methodist University and founded a company that provides pharmaceutical resources to veterans. During his military service, Sam received a Purple Heart and a Bronze Star. He enjoys skiing and hiking with his wife, Amy, who is also a veteran. The Brown Family lives in Nevada, where Sam is active in community service and a candidate for the US Senate.