Lars Hertzberg is Professor Emeritus of Philosophy at Åbo Akademi University, Finland.

Introduction; 1. Attending to the Actual Sayings of Things; 2. The Sense Is Where You Find It; 3. On Excluding Contradictions from Our Language; 4. How Do Sentences Do It?; 5. On the Need for a Listener and Community Standards; 6. 'It Says What It Says'; 7. Ethics as We Talk It; 8. Moral Escapism and Applied Ethics; 9. Very General Facts of Nature; 10. Reasons to Be Good?; 11. The Importance of Being Thoughtful; 12. What's in a Smile?; 13. On Aesthetic Reactions and Changing One's Mind; Index.