The book shows how humor has changed since the advent of the internet: new genres, new contexts, and new audiences. The book provides a guide to such phenomena as memes, video parodies, photobombing, and cringe humor. Included are also in-depth discussions of the humor in phenomena such as Dogecoin, the joke currency, and the use of humor by the alt-right. It also shows how the cognitive mechanisms of humor remain unchanged. Written by a well-known specialist in humor studies, the book is engaging and readable, but also based on extensive scholarship.
Introduction; Part 1: New Genres; Part 2: Memes and more memes; Part 3: Multimodality; Part 4: The Dark Side of Internet humor; Conclusion: plus ça change
Salvatore Attardo is a well-known humor scholar, who has published several books on humor and edited the Encyclopedia of Humor Studies.