This book builds on Le Bon's classic, The Crowd, to evaluate the role of crowds in American culture, society and politics.

1. Introduction; 2. The Crowd; 3. Group Psychology and the Analysis of the Ego; 4. Crowds and Cults; 5. The Semiotics of Crowds; 6. Crowds and American National Character; 7. Crowds and the January 6, 2021 Insurrection; 8. Crowds and Covid; 9. Coda; Index

Arthur Asa Berger is Professor Emeritus at San Francisco State University, where he taught for 38 years. He is the author of numerous books and articles on tourism, media, popular culture and everyday life. Among his books on tourism are Vietnam Tourism, Thailand Tourism, The Golden Triangle, Deconstructing Travel and Bali Tourism. He has lectured in more than a dozen countries and his books have been translated into nine languages.