This book looks at how it is we do tourism and learn to be tourists when we are on holiday. Tourism is a dynamic way of being that may facilitate or hinder intercultural exchange. It draws on empirical work and a range of theoretical frameworks, arguing that tourism matters precisely because of the lessons it can teach us about everyday life.

Gavin Jack is Lecturer in Critical Marketing at the University of Leicester Management Centre, UK.

Alison Phipps is senior lecturer and Director of the Graduate School for Arts and Humanities at the University of Glasgow, where she teaches anthropology and languages. Her books include Acting Identities (2000), and Contemporary German Cultural Studies (2002). She is associate editor of the journal Tourism and Cultural Change.