Adam Jaworski is Professor at the Centre for Language and Communication Research, Cardiff University He has published widely in various areas of language and communication including touristâhost interaction and representations of tourism.

Annette Pritchard is Reader at the Welsh Centre for Tourism Research, University of Wales Institute, Cardiff. She has published widely in a range of tourism areas.

For the first time ever, this book brings together an explicit linkage between empirical and theoretical perspectives on tourism and discourse. A broad social semiotic approach is adopted to analyze a range of spoken, written and visual texts providing a unique resource for researching and teaching tourism in the context of communication studies. Some of the key concepts explored in its chapters include space, representation, the tourist experience, identity, performance and authenticity, and the contributors are key sociologists of tourism as well as discourse analysts and sociolinguists.

Acknowledgements
Contributors
Annette Pritchard and Adam Jaworski: Introduction: Discourse, Communication and Tourism Dialogues
Part 1: The Semiotics of Tourist Spaces, Landscapes and Destinations
1 John Urry: The 'Consuming' of Place
2 Kelly Davidson: Alternative India: Transgressive Spaces
3 Annette Pritchard and Nigel Morgan: Representations of 'Ethnographic Knowledge': Early Comic Postcards of Wales
Part 2: The Discursive Construction and Representation of the Tourist Experience
4 Uta Papen: Exclusive, Ethno and Eco: Representations of Culture and Nature in Tourism Discourses in Namibia
5 David Dunn: Venice Observed: The Traveller, The Tourist, The Post-Tourist and British Television
Part 3: Identities on the Move
6 Adam Jaworski and Sarah Lawson: Discourses of Polish Agritourism: Global, Local, Pragmatic
7 Camille C. O'Reilly: Tourist or Traveller? Narrating Backpacker Identity
Part 4: Performance and Authenticity
8 Stephen Doorne and Irena Ateljevic: Tourism Performance as Metaphor: Enacting Backpacker Travel in the Fiji Islands
9 Nikolas Coupland, Peter Garrett and Hywel Bishop: Wales Underground: Discursive Frames and Authenticities in Welsh Mining Heritage Tourism Events
10 Chris Kennedy: 'Just Perfect!' The Pragmatics of Evaluation in Holiday Postcards
Index