Bill Bramwell is Reader in Tourism in the Centre for Tourism and Cultural Change at Sheffield Hallam University, UK. He has edited books on tourism in rural areas, tourism partnerships and collaboration, and tourism and sustainability in Europe. In 1993 he co-founded the Journal of Sustainable Tourism, which he continues to co-edit. His research interests in tourism include its relations with community responses, discourses of sustainability, environmental politics and policies, and growth management. He has also examined tourism policies and community responses to the industry in Malta.

The Mediterranean coastal regions of Southern Europe have long been world leaders in mass tourism. This book examines some key questions for tourism development in these areas, with implications for similar regions across the world. The standardised forms of mass tourism are diversifying - with more specialised forms, notably those based on nature, culture and heritage, and those catering for special interests. There is a growing spectrum of modes of tourism, with an emphasis on variety, flexibility and permeability. Both mass tourism and the more diversified forms substantially impact on sustainable development. Policies promoting sustainable development are often of two main types: developing smaller-scale, alternative tourism products that are intended to be less damaging to the environment and society, and secondly, attempts to make mass tourism coastal resorts more sustainable. But there has been little critical assessment of these policies, either evaluating their basic assumptions or their successes and failures in practice. This edited book critically examines these issues for varied coastal regions in Southern Europe, including case studies from Spain, Croatia, Turkey, and north and south Cyprus.

Preface and Acknowledgements
Contributors
Section 1: Introduction
1 Bill Bramwell: Mass Tourism, Diversification and Sustainability in Southern Europe's Coastal Regions
2 Bill Bramwell: The Policy Context for Tourism and Sustainability in Southern Europe's Coastal Regions
Section 2: Coastal Tourism: Impacts and Policies
3 Helen Briassoulis: Crete: Endowed by Nature, Privileged by Geography, Threatened by Tourism?
4 Paris Tsartas: Tourism Development in Greek Insular and Coastal Areas: Sociocultural Changes and Crucial Policy Issues
5 Cevat Tosun, Dallen J. Timothy and Yüksel Öztürk: Tourism Growth, National Development and Regional Inequality in Turkey
6 Konstantinos Andriotis: Problems of Island Tourism Development: The Greek Insular Regions
7 Jon Sadler: Sustainable Tourism Planning in Northern Cyprus
Section 3: Mass Tourism Coastal Resorts and Sustainable Development
8 Michael Barke and John Towner: Learning From Experience? Progress Towards a Sustainable Future for Tourism in the Central and Eastern Andalucían Littoral
9 J. Fernando Vera Rebollo and Josep A. Ivars Baidal: Measuring Sustainability in a Mass Tourist Destination: Pressures, Perceptions and Policy Responses in Torrevieja, Spain,
10 Gonzalo Malvárez García, John Pollard and Rafael Domínguez Rodríguez: The Planning and Practice of Coastal Zone Management in Southern Spain
11 Xavier Campillo-Besses, Gerda K. Priestley and Francesc Romagosa: Using EMAS and Local Agenda 21 as Tools Towards Sustainability: The Case of a Catalan Coastal Resort
12 Artemios Chatziathanassiou, Daphne Mavrogiorgos and Konstantinos Sioulas: Environmental Initiatives in the Hotel Sector in Greece: Case Study of the 'Green Flags' Project
Section 4: Diversified Coastal Tourism and Sustainable Development
13 Ioannis Spilanis and Helen Vayanni: Sustainable Tourism: Utopia or Necessity? The Role of New Forms of Tourism in the Aegean Islands
14 Nadia Theuma: Tourism, Culture and Cultural Tourism in Malta: The Revival of Valletta
15 Julie E. Scott: Coffee Shop Meets Casino: Cultural Responses to Casino Tourism in Northern Cyprus
16 Richard Sharpley: Tourism, Modernisation and Development on the Island of Cyprus: Challenges and Policy Responses
17 Derek Hall: Rejuvenation, Diversification and Imagery: Sustainability Conflicts for Tourism Policy in the Eastern Adriatic
Index