Vassilios Ziakas is Associate Professor in Sport and Event Management, Honorary Faculty, University of Liverpool, UK. He is editor-in-chief of the book series Event Management Theory and Methods (Goodfellow).

Christine Lundberg is Professor of Tourism Management at the Norwegian School of Hotel Management, University of Stavanger, Norway. She is co-editor (with Vassilios Ziakas) of The Routledge Handbook of Popular Culture and Tourism (2018).

Maria Lexhagen is Professor of Tourism Studies at Mid Sweden University, Sweden. Her research is focused on marketing and digitalisation in tourism and cuts across both business management and consumer behaviour.

This volume considers world-making as the intersection of the fan pilgrimage experience and the responses of destinations. It examines the emerging field of popular culture tourism and its connection with fan studies and placemaking. It integrates theory and practice and provides evidence-based recommendations for popular culture destinations.