Here I explain three ways in which we learn about our world - through participation, conversation and by absorbing creative works. I look at how this experience is worked upon, reshaped and communicated through our imagination and writing. Finally I look at how our interpretations are influenced by the wider cultural context. Alan Macfarlane, F.B.A., is an Emeritus Professor of Anthropology at Cambridge University and a Life Fellow of King's College. His website is alanmacfarlane.com