George Musgrave studies the psychological experiences and working conditions of creative careers. He collaboratively undertook a major research project entitled "Can Music Make You Sick?" and cowrote a bestselling book on the subject. He has worked on ethical decision-making by music managers and wellbeing in the gig economy, and his research has been featured on BBC News, Pitchfork, Mixmag, GQ, The Financial Times, BBC Introducing, The Grammys, and Billboard among others. He is also a musician, signed with EMI/Sony/ATV.