Old Wine in Old Skins: The Challenges for Modern Management.- Values Creation as Value Creation: The Paradigm of Lastingly Viable Enterprise.- Value Adding Networks: Paths towards Future Viability.- Summary: The Ethicological Axioms of Lastingly Viable Business Models.

Friedrich Glauner, PhD, combines more than 20 years of operational experience as manager and entrepreneur with 16 years of teaching and research at the interdisciplinary cross-section of philosophy, semiotics, systems theory, communication theory and values-driven human systems management. His work is devoted to the driving forces of individual and institutional actions. At the Global Ethic Institute, he devised the Tübingen model of future viability in management. He lectures on the model, and on values-driven strategy development, management, business modeling, leadership, and communication at Tübingen University and elsewhere and advises companies on its effective implementation.