Alex C. Parrish is Associate Professor of Writing, Rhetoric, and Technical Communication at James Madison University, USA. His previous books include Adaptive Rhetoric: Evolution, Culture, and the Art of Persuasion (2013) and Rhetorical Animals: Boundaries of the Human in the Study of Persuasion (2017).

Introduction: A Hoot in the Light.- Adaptive Rhetoric: A Biocultural Paradigm for the Study of Persuasion.- Challenges to the Cross-Species Study of Rhetoric.- Information Sharing, Deceit, and Manipulation.- The Audio-Visual Norm.- Tactile Persuasion (Haptics).- Gustatory and Olfactory Rhetorics.- Thermoception.- Electroreception.- Echolocation-. A Brief History of Rhetorical Theory's Role in Human Exceptionalism.- The Study of Animal Rhetorics as 'Awareness Raising'.- Future Directions for the Cross-Species Study of Persuasion.