This book focuses on yogäs transcultural dissemination in the twentieth and twenty-first centuries. In the course of this process, the term ¿yogä has been associated with various distinctive blends of mental and physical exercises performed in order to achieve some sort of improvement, whether understood in terms of esotericism, fitness, self-actualization, body aesthetics, or health care. The essays in this volume explore some of the turning points in yogäs historico-spatial evolution and their relevance to its current appeal. The authors focus on central motivations, sites, and agents in the spread of posture-based yoga as well as on its successive (re-)interpretation and diversification, addressing questions such as: Why has yoga taken its various forms? How do time and place influence its meanings, social roles, and associated experiences? How does the transfer into new settings affect the ways in which yogic practice has been conceptualized as a system, and on what basis is it still identified as (Indian) yoga? The initial section of the volume concentrates on the re-evaluation of yoga in Indian and Western settings in the first half of the twentieth century. The following chapters link global discourses to particular local settings and explore meaning production at the micro-social level, taking Germany as the focal site. The final part of the book focuses on yoga advertising and consumption across national, social, and discursive boundaries, taking a closer look at transnational and deterritorialized yoga markets, as well as at various classes of mobile yoga practitioners.

Introduction: Transcultural Yoga(s): Analyzing a Traveling Subject.- Part I: Reframing Yoga in the History of the Twentieth Century.- Transnational Exchange and the Genesis of Modern Postural Yoga.- Magic and Yoga: The Role of Subcultures in Transcultural Exchange.- The Impact of Kundalini Yoga on Concepts and Diagnostic Practices in Psychology and Psychotherapy.- Part II: Inconsistent Assessments: Meaning Production at the Local-Global Interface.- Touching the Limits, Assessing Pain: On Language Performativity, Health and Well-Being in Yoga Classes.- The Useful Body: The Yogic Answer to Appearance-Management in the Post-Fordist Workplace.- The Introduction of Yoga in German Schools: A Case Study.- Part III: The Other Consumers: Values, Mobility, and Markets.- Consuming Yoga, Conserving the Environment: Transcultural Discourses on Sustainable Living.- The Social Life of Yoga: Exploring Transcultural Flows in India.- Yoga as a Production Site of Social and Human Capital: Transcultural Flows from a Cultural Economic Perspective.