Sandford Borins is Professor of Strategic Management at the University of Toronto, Canada.

Beth Herst is a researcher and writer based in Toronto, Canada.

1. Conceptual Framework and Methodology

1.1 1.1 Theoretical Context

1.2 1.2 Antecedents and Conceptual Structure

1.3 1.3 Fables and Texts

2. Insanely Great: The Dominant IT Fable

4. "A Good Dose of Outrage": Financial Trading Fables

5. Conclusion: Narrative Templates and Social Negotiations

This book challenges the widely-held belief that popular narratives about business are invariably critical. It develops a more nuanced analytic model of private sector narrative and applies it to 63 recent narrative texts (movies, histories, biographies) produced in the US dealing with three major industries: information technology, automobile manufacturing, and financial trading. It identifies recurring patterns to compare sectors and to analyze their implications. Negotiating Business Narratives appeals to academics and practitioners interested in business and society, strategic management, and contemporary literature and films about business.