John A. Parnell is the William Henry Belk Professor of Management at the University of North Carolina at Pembroke. Dr. Parnell has over 20 years of college teaching and administrative experience, serving for five years as Professor and Head of the Department of Marketing and Management at Texas A&M University-Commerce before moving to Pembroke. He served as Interim Dean of the UNCP School of Business during the 2014-15 academic year.

Dr. Parnell is the author of over 200 basic and applied research articles, published presentations, and cases.  His present research is focused on business strategy and performance, business ethics, and crisis management. Recent publications have appeared in the Journal of Business Ethics, International Journal of Organizational Analysis, Academy of Management Learning & Education, Management Decision, Journal of Management Education, the European Journal of Management, Journal of Strategy & Management, and Strategic Change. He is the author of Strategic Management: Theory and Practice (2016, Academic Media Solutions, 5e), a co-editor of Business English (2010, Higher Education Press-Beijing), and co-author of Crisis Management in the New Strategy Landscape (2013, Sage Publications, 2e). Dr. Parnell has conducted lectures and executive development workshops in a number of countries, including Egypt, Mexico, Peru and China.

Preface.- Acknowledgements.- Chapter 1 Introduction.- Chapter 2 NMS FAQ- Chapter 3 Data Collection and Analysis.- Chapter 4 Nonmarket Strategy in the United States.- Chapter 5 Nonmarket Strategy in the United Kingdom.- Chapter 6 Nonmarket Strategy in India.- Chapter 7 Nonmarket Strategy in Mexico.- Chapter 8 Nonmarket Strategy in Venezuela.- Chapter 9 Nonmarket Strategy in Egypt.- Chapter 10 Nonmarket Strategy in China.- Chapter 11 Nonmarket Strategy in Turkey.- Chapter 12: Nonmarket Strategy in Poland.- Chapter 13 Nonmarket Strategy in Ghana.- Chapter 14 Conclusions.- References.