Capital market has emerged as one of the prominent area of investment in last two decades. Now in india, capital market is a one of the most attractive area of investment for retail investors. In this context it is very important to study the factors which influence their investing behavior. Un-like institutional investors, individual investors are influenced by the various psychological and demographic variables.This book throws light on the investor's behavior in indian capital market.

Mr Lalit Kumar Verma is a man with bright academic career. He is an MBA, NET qualified with UGC-Junior Research Fellowship awarded research scholar(PhD.). He has a rich management teaching and corporate experience of six years.