What are the explicit and practical methods for achieving websites¿ communication goals, increasing awareness and positive attitude toward an organization? This study proposes the user control model as systematic standards and applicable methods for achieving websites¿ communication goals. The user control concept is applicable to websites with various communication strategies including promoting public relations and advertising campaigns and representing an organization.

Stephanie Ahn is a user experience researcher. She has worked on developing Web tools for promoting public health. She has designed user interface for interactive Web tools and conduct usability studies.