On everything from tickets to trains, BVG's corporate design-created by Erik Spiekermann and his team at MetaDesign after German reunification for Berlin's public transport company-has become an iconic fixture in the capital's cityscape over the last thirty years. With its unmistakable look and proven functionality, it demonstrates city marketing without showing Berlin's TV tower. It is now a classic of transportation design.

The authors recount the story of BVG's visual identity. Through engaging texts, carefully researched archival material, and interviews with key players, they trace its evolution, showing how great design can last for decades while staying relevant.

• Presents BVG's iconic design in a lavish volume
• Offers an enormous collection of images, interviews, and archival material-some never published before
• Will appeal to history buffs, Berlin lovers, train enthusiasts, and fans of typography and graphic design

Lars Krüger is a designer and founder of the agencies diesdas.digital and DE.design. His master's thesis at the University of Applied Sciences in Düsseldorf, which focused on redesigning BVG's passenger guidance system and visual identity, was the foundation for this book.

Bodo Baumgardt played a key role in implementing the new visual identity and passenger guidance system as the deputy marketing director of BVG during the first years of German reunification. In 1992, he joined MetaDesign, and in 1995, he cofounded Baumgardt Consultants with Rolf Baumgardt.