1 Evolution of Firms and Industries.- 2 Design-based Comparative Advantage - Evolution of Capabilities and Architectures.- 3 Evolution of Organizational Capabilities in Manufacturing - A Case of Toyota.- 4 2 Ricardian Comparative Advantage and Capability-Building Compertition.- 5 Design Cost and Choices and Architectures and Coordination Mechanisms.- 6 A 2-Stage Design Process Model and Lead Time Competitiveness.- 7 Evolution of Product Architecture - A case of Complex Office Machines.- 8 The Long-tail of the Automotive Industry Lifecycle.- 9 Industry Lifecycle in Game Software Industry.- 10 Product Variety for Creating Effective Demands.- 11 Productivity Increase and Demand Creation at All Levels.