This book mainly focuses on how to ensure the improvement in color, taste and texture of foods like vegetables and fruit handled by ultra-high pressure process through reasonable design and implementation, and to acquire the methods of improving the customer satisfaction and core competitiveness of enterprises by means of ultra-high pressure process as well as cold chain production and transport for perishable food. With the combination of practical conditions of food enterprises in domestic circumstance and broad and focus on HPP food, in-depth researches on the pricing and sales strategies are conducted from customers' final choice behavior in food of different fresh tastes; and on such basis, we can systematically study such decision-making problems as cold-chain transportation and inventory of ultra-high pressure food producers and retailers and the coordinating mechanism between the upstream and downstream enterprises from the angle of supply chain. Thus, we can establish theories and methods on the supply chain and cold chain management of ultra-high pressure processed food and provide theoretical foundation and practical operation reference for supply chain management.

Die Autoren sind Professoren und Studenten der SILC Business School der Universität Shanghai. Dr. Jun CHEN ist leitender Dozent mit Doktortitel der Grenoble Ecole De Management ¿EQUIS, AACSB, AMBAS akkreditiert). Er verfügt über 30 Jahre Erfahrung im Bereich Unternehmertum und Innovation.