As part of Chinese culture, TAICHI plays the important role in business development. It appeals the trade off between defensive and offensive. It reveals the fact that TAICHI's aim is for the continuous improvement with consistency. This project takes the value of Tai Chi as the foundation for the innovation of traditional culture, explores the cultural value and commercial value of Tai Chi culture through the innovative research, development and transformation of Tai Chi, so as to make Tai Chi better serve human health.The development of cultural and creative industry has gradually entered a critical point. How to promote the dual efficiency of commerce and culture is becoming the key to achieve the breakthrough of quality and quantity of the industry. The ¿digitalization¿ adopted in this project enables the industry to get structural upgrading, so that the Tai Chi IP from the cultural industry can create cultural derivatives efficiently, and fully meet the needs of the people on cultural learning, fitness and health.

Die Autoren sind Professoren und Studenten der SILC Business School der Universität Shanghai. Dr. Jun CHEN ist leitender Dozent mit Doktortitel der Grenoble Ecole De Management ¿EQUIS, AACSB, AMBAS akkreditiert). Er verfügt über 30 Jahre Erfahrung im Bereich Unternehmertum und Innovation.