In this book we will learn about packaging as a marketing strategy that can be used in products of a company located in the province of Andahuaylas, Apurimac region in Peru. The purpose of the research that led to this book was to analyze the primary packaging of the food processor ESDAY, which markets wild fruit jams under the brand Milact. The packaging of this product does not contain an attractive presentation for its subsequent positioning; understanding that this attribute, as well as the name of a product or organization, becomes positioned in the consumer's mind.

Roxana Zuñiga Oscco, Hochschulabsolventin in Verwaltung. John Peter Aguirre Landa, Universitätsdozent, Doktor der Verwaltung. Henrry Wilfredo Agreda Cerna, Universitätsdozent, Master in Bildungsverwaltung.