Good quality milk is essential for production of good quality dairy products. Consumers all over the world have become quality conscious and prefer quality milk and its products. The quality milk can be produced thorough hygienic measures adopted at all phases of milk production at farm level. Essentially hygienic milk production practices has interests in preventing the transmission of disease from animals to man, preventing the transmission of communicable diseases of man through milk and improving the nutritional quality of milk. Hygienic milk production practices at the farm is the foundation of quality milk. Therefore, for farmers to produce good quality milk, they must adopt hygienic milk production practices.

Dr. Rajesh Kumar ist außerordentlicher Professor an der Chitkara University, Punjab. Sein Interessengebiet umfasst Werbung, Branding und Dienstleistungsmarketing. Er hat 5 Jahre Lehrerfahrung. Er hat in verschiedenen referierten nationalen und internationalen Fachzeitschriften veröffentlicht.