AI-Powered Marketing: Direct and Experiential Campaigns delves into the revolutionary impact of artificial intelligence on modern marketing strategies. This book explores how AI technologies are transforming both direct marketing and experiential campaigns, offering marketers new tools to engage customers more effectively. By examining the integration of AI in customer data analysis, personalized content creation, and predictive analytics, the book highlights real-world case studies and practical applications, demonstrating how AI-driven insights can create highly personalized and immersive customer experiences.

Ms. Shweta is currently serving as Assistant Professor, Department of Computer Science and Engineering, ABES(IT). Ms. Singh is currently pursuing her Ph.D. in the field of Computer Science and Engineering. Her research interests include Fog Computing and Cloud Computing.