MS-06 Marketing for Managers
Block 1 - Marketing and its Applications
Introduction to Marketing
Marketing in Developing Economy
Marketing of Services
Block 2 - Marketing Planning and Organisation
Planning Marketing Mix
Marketing Segmentation
Marketing Organization
Marketing Research and its Application
Block 3 - Understanding Consumers
Deteminants of Consumer Behaviour
Models of Consumer Behaviour
Indian Consumer Environment
Block 4 - Product Management
Product Decisions and Strategies
Product Life Cycle and New Product Development
Branding and Packaging Decisions
Block 5 - Pricing and Promotion Strategy
Pricing Policies and Practices
Marketing Communications
Advertising and Publicity
Personal Selling and Sales Promotion
Block 6 - Distribution and Public Policy
Sales Forecasting
Distribution Strategies
Managing Sales Personnel
Marketing and Public Policy
Cyber Marketing
Total-35, Solved-15, Unsolved-20
June (2003-2019)
December (2002-2019)