Cultural organizations play a variety of roles in contemporary society: they may be tools for cultural diplomacy, tourist attractors, educational and research-oriented institutions, relevant brokers for social inclusion. They therefore need to respond to the expectations of multiple private and public actors. This book explores their specific conditions for long-term viability, which are dependent on a complex interplay between economic and non-economic factors. Cultural organizations--private, nonprofit, and public--are analyzed in their structural components and in their interactions with market and institutional players. The relationship between operating decisions and results is taken into consideration, in order to highlight the drivers of economic results.

Paola Dubini is Associate Professor of Business Administration at Bocconi University, Senior Professor at SDA Bocconi School of Management and Faculty Affiliate at ASK Research Center. She is also visiting professor at IMT Lucca. Fabrizio Montanari is Associate Professor at the University of Modena and Reggio Emilia and Adjunct Professor at Bocconi University, where he is also Research Affiliate at ASK Research Center. Armando Cirrincione is Lecturer of Marketing at Bocconi University, where he is also Faculty Affiliate at ASK Research Center. He is Senior Professor at SDA Bocconi School of Management.