Cultural organisations play a crucial role in the contemporary society, and need to respond to the expectations of multiple private and public actors. This book provides an overall view of the managerial issues and conditions to be met for a business to be well-managed, and reflects on how it is possible to apply them to the world of art and culture.

Fabrizio Cirrincione is Lecturer of Marketing at Bocconi University, where he is also Faculty Affiliate at ASK Research Center. Paola Dubini is Associate Professor of Management and Entrepreneurship at Università Bocconi. Fabrizio Montanari is Associate Professor at the University of Modena and Reggio Emilia and Adjunct Professor at Bocconi University, where he is also Research Affiliate at ASK Research Center.