This book
analyzes practical and moral influences on voting decisions. Undermining the widespread
assumption that economic self-interest is the key determinant of voting choices,
it discovers that moral considerations rooted in religious traditions are often
the more decisive. This finding is confirmed through a close analysis of
tangible problems, such as child neglect and crime, problems which one would
expect to trouble practical voters. Further, this book suggests that political
ideologies influence party affiliation, rather than the other way around. It defines
four categories of states in terms of human development and income equality-South,
Heartland, postindustrial, and "balanced."
It then explains why political
color (red, purple, or blue) and societal problems vary across these
categories. Voters' moral ideologies, it
shows, combine with a state's measure of income equality and human development to
shape a state's readiness to pursue practical solutions to societal problems. Finally, it shows that moral ideologies
of the religious right and authoritarianism, two very different concepts, are in fact intertwined empirically. This book thus suggests that education-a key
driver of human development, anti-authoritarianism, and deliberative voting-should
begin in preschools that are both nurturant and instructive.

Robert B. Smith (Ph.D. Columbia University, 1971) taught political sociology, research methods, and theory development at the University of California, Santa Barbara. His research there focused on war, public opinion, and dissent; generalizations of path analysis; and theoretical modeling. Subsequently, he has worked extensively in applied research. His publications include articles on political and social processes, and on multilevel models bearing on human development. He is the primary editor of the three volumes of the A Handbook of Social Science Methods, which link qualitative and quantitative methods. He is the author of Cumulative Social Inquiry: Transforming Novelty into Innovation (2008) and Multilevel Modeling of Social Problems: A Causal Perspective (2011). Smith was a Fulbright lecturer in structural sociology at Ghent University, Belgium, and he has served as president of the Boston Chapter of the American Statistical Association. His email address is rsmithphd@comcast.net

Introduction.- Voters for Obama.- Variables of Practical Voting.- Models of Practical Voting.- Post-Industrial Indicators, Human Development, and Red-Purple-Blue States.- Gauging Income Inequality.- Validity of a Typology of States.- Consequences of Four Types of States.- Gauging Moral Conservatism.- Determinants of Social Conservatism.- Determinants of a State's Political Color.- Moral Conservatism and Voting.- Moral Conservatism, Distractors, and Authoritarianism.- Evidence-Based Insights.