Part 1 Theoretical Foundations of New Media's Public Opinions.- An Introduction to New Media.- New Media Public Opinion Becomes Mainstream Social Opinion.- Theoretical Models for Studying New Media Public Opinion.- Part 2 Study of the Main Body of New Media Public Opinion-Users.- Study of the Characteristics of New Media Users.- Part 3 Study of the Objects of New Media Public Opinion-Platforms.- Network Forums.- Blog and Microblogging.- Mobile Phone Media and Its Public Opinion Management.- Part 4 Hot Topics of Studies of New Media's Public Opinions.- Studies of New Media's Rumors.- New Media's Public Opinions of the Mass Incident.- Part 5 Empirical Studies.- Empirical Studies on New Media Public Opinions.- Part 6 Countermeasures and Prospects.- Countermeasures Against New Media Public Opinions.- Future Prospects of New Media Public Opinions.

Wenbo Kuang is a Professor at the School of Journalism and Communication, Renmin University of China. As a pioneer of new media research in China,Professor Kuang began to research new media in 1994 and has made significant contributions to the field, including publishing 12 books and more than a hundred and sixty papers in new media research. Sponsored by a variety of prestigious funds, including the National Fund of Philosophy and Social Science of China, and the China Scholarship Council China Education Ministry, he has also won the New Century Excellent Talents in University from the China Education Ministry.