This book offers a fresh account of the Anzac myth and the bittersweet emotional experience of Gallipoli tourists. Challenging the straightforward view of the Anzac obsession as a kind of nationalistic military Halloween, it shows how transnational developments in tourism and commemoration have created the conditions for a complex, dissonant emotional experience of sadness, humility, anger, pride and empathy among Anzac tourists. Drawing on the in-depth testimonies of travellers from Australia and New Zealand, McKay shines a new and more complex light on the history and cultural politics of the Anzac myth. As well as making a ground breaking, empirically-based intervention into the culture wars, this book offers new insights into the global memory boom and transnational developments in backpacker tourism, sports tourism and ¿dark¿ or ¿dissonant¿ tourism.

Jim McKay is an Honorary Senior Research Fellow at the Institute for Advanced Studies in the Humanities, The University of Queensland. Jim has taught at American, Australian, British and Canadian universities and received an Excellence in Teaching Award from The University of Queensland. He has published widely on topics such as gender, race, nationalism, globalisation and popular culture and is also a former editor of the International Review for the Sociology of Sport and on the editorial board of 
Men & Masculinities
.

Acknowledgements.- List of Maps & Tables.- List of Acronyms.- Chronology of the Gallipoli Campaign.- Chronology of Gallipoli Tourism.- Introduction.- Chapter 1: The Gallipoli Campaign.- Chapter 2: National Myths of Gallipoli.- Chapter 3: The Anzac Resurgence.- Chapter Four: A Transnational Perspective on Anzac.- Chapter Five: Context and Analytical Framework of the Study.- Chapter 6: Doing Transnational Tourism in Turkey.- Chapter 7: "The Better Angels of our Nature"?