What does it take to succeed in marketing today? The marketing landscape is fast-changing, as consumers, technology, and media are all going through seismic shifts - and not slowing! So where can you turn for advice? This is a collection of the best marketing writings from Professor David C. Wyld provides you with actionable insights and ideas from a variety of perspectives. Get Wyld Marketing!

David C. Wyld currently serves as the Merritt Professor of Management at Southeastern Louisiana University in Hammond, Louisiana.